Designing With Web - Part 3: week 1

Enable the developpment of soft Mobility

Group 125

Project 1: Walk & Save

Wireframe
Context

when? where? who? why?

Taking your car to go and buy a baguette at the bakery ? NO !

Nowadays, ecological awareness is growing more & more. Almost everyone try to experiment a soft mobility: reducing useless transportation, sharing their car, go biking... but the most important soft mobility remains WALKING. Walking is by far the mobility that emits the least CO2. And with Walk & Save, we mainly propose to our users to discover what quantity of CO2 they saved by choosing to walk rather than using any other means of transportation. We permit them to MEASURE their positive impact.

Target

for whom?

We target mostly people living and working in quite big cities, that is to say people aware of environmental issues and soft mobility related solutions. In such big cities, public transport is widely used but there are also ways for people to walk. Even if the gentrification triggered a lot of workers to live outside city center, there are lots of flats located in central areas, and companies headquarters tend to relocate downtown. The other advantage of targeting people working in big city centers is that they mostly do not know well the city. They may have been transferred here because their employers decided so.

Service offered

what? how?

The first service consists in city maps, where some top points of view, remarkable monuments, will be highlighted and explained. The idea is to help discovering the city, even with small information you would have no idea otherwise ! But a lot of applications can make that, we have to see bigger.
The second service is also informational oriented, as the user will see how much CO2 he saved by walking, instead of using public transport. For example he will have a notification saying “you saved XXX energy, which is the amount of CO2 produced by a car in X hours, etc..”
Eventually, we want to give some rewards to the users, so that they keep using our app. Once the user exceed a certain amount of CO2 spared, the reward can consist in little vouchers (=coupons) that the user can spend on partners. Such reward will be indexed: the more CO2 is spared, the bigger the reward.

Identity

Pick images to describe the universe around your service (context, users, places, techs, …) and name your service accordingly.
Don't try to illustrate the final service that you may have in mind but instead its context.

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References

books/films/articles/...

Project 2: Bike to Bike

Wireframe
Context

Between climate change, air pollution and health crisis, or even economic crisis, what if the bicycle was the answer to everyone's well-being?

As humans use the planet's resources more and more rapidly, the challenges of climate change and reducing gas emissions are becoming more and more pressing. In addition, the use of cars in France and Europe is becoming commonplace, both on short and long journeys. There is no longer any need to bring the bicycle up to date. Indeed, mainly in urban areas, the bicycle has once again become a popular means of transportation, whose merits are no longer to be praised. Thus the Bike to Bike application is part of a context where the use of bicycles has become more and more popular and where users are trying to get away from their usual means of travel. The current health context is also very important to take into account. With the Coronavirus crisis, curfews and bans on long trips, people have focused on strolls and short trips. Thus the use of bicycles is on the rise, especially since it is not mandatory to wear a mask during physical activity.

Target

On vacation, in your city or simply for a ride, you will find the bike that suits you on Bike to Bike!

The potential targets are very diverse, indeed this application makes it possible to reach both city dwellers and rural dwellers. As for the age groups, almost all are affected apart from children and the over-aged. Likewise, the majority of social classes are affected because, whatever the financial means of the people, it is always useful to be able to borrow a bicycle, by doing, at the same time, an ecological act.

Service offered

Simple and fast, in a few clicks, rent your bike near you for a ride in the city or countryside!

Through the Bike to Bike smartphone application, it is possible for each user to rent or rent one or more bikes, adding all possible information, such as: location, make and model of the bike, condition of the bike, desired rental time, possible pick-up times, rental price, available equipment (such as helmets, gloves, protections, ...). The application provides a guarantee to each user, whether a renter or an owner, with a payment via the application, which makes the rental free and secure.

Identity

Reduce CO2 emissions, save money, avoid traffic jams, or enjoy a walk with your family, move easily on vacation, ...

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References

This data allowed us to understand the bicycle and private rental market.